The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Creative Use of Data
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Creative Use of Data
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Creative Use of Data
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Creative Use of Data
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Sonic Branding / Branded Audio
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client: IAG / NRMA Insurance Category: Spatial Design / Wayfinding
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais Category: Digital & Online / Ecommerce
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Digital & Online / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Digital & Online / Ecommerce
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Digital / Social Media
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Digital / Social Media
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Series
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Craft / Use of Technology
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Customer Experience / CX
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie Category: Craft / Photography
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Games
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Radio & Audio
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Underground Premiere
Agency: BETC / Paris + BETC FULLSIX / Paris
Client: 13e Rue Category: Craft / Use of Technology
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Craft / Use of Technology
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Out of Home / Single
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Out of Home / Single
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto
Client: Volkswagen Category: Craft / Art Direction
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Award:
2021 Digital Craft Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Annual ID:
OS_DC21_026M
Award:
2021 Digital Craft Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Annual ID:
OS_DC21_027M
Award:
2021 Digital Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Annual ID:
OS_DC21_028M
Award:
2021 Digital Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Creative Use of Data
Annual ID:
OS_DC21_029M
Award:
2021 Radio & Audio Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Sonic Branding / Branded Audio
Annual ID:
OS_RA21_020M
Award:
2021 Design Merit Award
Agency:
CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client:
IAG / NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_147M
Award:
2021 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_074M
Award:
2021 Direct Marketing Merit Award
Agency:
Impact BBDO / Dubai
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_075M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_076M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_077M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_078M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Annual ID:
OS_HW21_057M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Digital / Social Media
Annual ID:
OS_HW21_058M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Digital / Social Media
Annual ID:
OS_HW21_059M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Annual ID:
OS_FI21_071M
Award:
2021 In-House Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Play Your Part
Category:
Social Impact
Annual ID:
OS_IH21_022M
Award:
2021 In-House Merit Award
Agency:
MTV / New York
Client:
MTV
Title:
"I Can't Breathe" 8:46 Channel Shutdown
Category:
Social Impact
Annual ID:
OS_IH21_023M
Award:
2021 In-House Merit Award
Agency:
draftLine / London
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Social Impact
Annual ID:
OS_IH21_024M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_068M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_069M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_070M
Award:
2021 Interactive & Online Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Annual ID:
OS_IN21_033M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Annual ID:
OS_IN21_034M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 Print Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Annual ID:
OS_PT21_072M
Award:
2021 Print Merit Award
Agency:
DDB / Paris
Client:
Glenmorangie
Title:
It's kind of delicious and wonderful (Print)
Category:
Craft / Photography
Annual ID:
OS_PT21_073M
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Annual ID:
OS_PT21_074M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Annual ID:
OS_HW21_041M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Annual ID:
OS_BE21_060M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Ad Council / New York
Client:
Ad Council
Title:
Seize The Awkward
Category:
Radio & Audio
Annual ID:
OS_HW21_073M
Award:
2021 Interactive & Online Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Interactive Digital Installations
Annual ID:
OS_IN21_054M
Award:
2021 Mobile Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_030M
Award:
2021 Mobile Merit Award
Agency:
BETC / Paris + BETC FULLSIX / Paris
Client:
13e Rue
Title:
The Underground Premiere
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_031M
Award:
2021 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
It Wasn't Me
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_032M
Award:
2021 Design Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Out of Home / Single
Annual ID:
OS_DE21_123M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Annual ID:
OS_DE21_124M
Award:
2021 Interactive & Online Merit Award
Agency:
Annex / Chicago
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Annual ID:
OS_IN21_058M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Annual ID:
OS_IN21_059M
Award:
2021 Interactive & Online Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_IN21_060M
Award:
2021 Interactive & Online Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_IN21_061M
Award:
2021 Interactive & Online Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Craft / Art Direction
Annual ID:
OS_IN21_062M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_IN21_063M
Award:
2021 Film Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_128M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_129M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_130M
